Insurance counsel built for fiduciary advisors.
AdvisorServe partners exclusively with fee-only fiduciary advisors — independent, objective insurance analysis with no product bias and no conflicts of interest.
We’re not a distributor. We’re counsel.
Most insurance back-office firms are built to move product. AdvisorServe is built differently — as a planning resource for advisors who hold themselves to a fiduciary standard.
We evaluate, structure, and manage insurance decisions as part of a disciplined financial plan. The advisor stays in the relationship. We stay accountable for the insurance work.
Insurance planning across every discipline.
Meet the team →Policy review, design, structuring, and advanced planning for fiduciary advisors.
→Income protection evaluated through a planning lens — not just policy features.
→LTC strategy integrated into retirement and estate plans — traditional, hybrid, and self-funding.
→Annuities as income and longevity tools — evaluated in the context of the broader plan.
→No product bias. No shelf agreements.
No carrier quotas, no preferred products, no distribution obligations. When we evaluate an insurance solution, our only obligation is to the client’s plan — not to a carrier relationship. That’s rarer than it should be.
We work exclusively with fiduciaries.
We chose to serve only fee-only fiduciary advisors — on purpose. It keeps us aligned with advisors who hold themselves to the same standard we do. If you’re not a fiduciary, we’re probably not the right fit.
We stay after the sale.
Most back-office firms disappear once a policy is placed. We don’t. We review policies, answer questions, and stay engaged as your clients’ lives and plans evolve. That’s what counsel means to us.
People you’ll actually work with.
Small team by design. When you work with AdvisorServe, you work with Seth and Greg — directly, consistently, every time.
Seth Freeman
Seth leads AdvisorServe’s advisor relationships and day-to-day operations, bringing deep expertise in life, disability, and long-term care insurance planning for fee-only fiduciary advisors.
Greg Freeman
Greg founded AdvisorServe with a vision for truly independent insurance counsel. His legal and planning background shapes the firm’s disciplined, fiduciary-aligned approach to every engagement.